steph bloom

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Birth Control In Your Control.

Brand Identity
Web Design Strategy Birth control pills have been prescribed for over 60 years, to more than 300 million people. Cadence OTC is a mission driven company — founded on the belief that everyone deserves access to the reproductive healthcare options they want. The brand is determined to make the Pill over-the-counter accessible, and bring the Morning After Pill to healthcare deserts across the U.S.
    Designed to disrupt the gender clichés in this category, the final brand identity is immediately recognizable. Visual metaphors, like the pause and rewind buttons, represent control and autonomy, playing a powerful role as the centerpieces of the design. Partnered with equally compelling copy, the symbols represent the brand’s mission to put birth control where it belongs: in your control.


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2016—’24

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